Collectrium

Collectrium operates as a digital platform providing comprehensive management solutions for high-value collectibles, including fine art, cars, watches, and jewelry. The company was established in 2009 by co-founders Boris Pevzner and Kenneth D. Keller. Pevzner, a serial entrepreneur with a background in computer science and electrical engineering from MIT, previously co-founded the social gaming service Xfire, which Viacom acquired for $102 million. This experience in building scalable digital platforms informed his approach to tackling the fragmented and often opaque art market.

The firm's primary offering is a secure, cloud-based software-as-a-service (SaaS) platform that enables clients to digitize and manage their collections. It serves a diverse clientele, including individual collectors, art advisors, galleries, and family offices. Revenue is generated through a subscription-based model, with tiered pricing based on features and usage levels. Initially, monthly prices for individual collectors ranged from $90 to $450, with separate pricing structures for enterprise clients like insurance and storage companies that use the platform as a distribution channel. The platform consolidates all collection-related information, allowing users to track an object's entire lifecycle from acquisition and provenance to financial transactions, insurance, and conservation history. Key features include visual dashboards, reporting and analytics, location and finance management, and mobile access.

A significant milestone occurred in February 2015 when the auction house Christie's acquired Collectrium for a reported $16 million. The acquisition was part of Christie's broader strategy to enhance its digital services and provide a robust collection management tool for its clients. Following the acquisition, Collectrium continued to operate as an independent subsidiary, maintaining its commitment to data privacy and security. However, the integration faced challenges, including a lawsuit over data scraping and the eventual departure of founder Boris Pevzner in 2017. Despite these hurdles, the core collection management product has been recognized for its sophisticated capabilities in inventory management and data storage.

Keywords: collection management, art management software, fine art database, luxury collectibles, digital art catalog, Boris Pevzner, Christie's, art collection tracking, art valuation, art market data, SaaS, wealth management, high-net-worth collectors, provenance tracking, art inventory, jewelry collection, classic car collection, watch collection, art technology, art services