Collective Bias

Collective Bias, founded in 2009 and now part of the Inmar family, is a pioneering influencer marketing agency that leverages data science and innovative technology to deliver highly effective marketing campaigns. The company operates in the influencer marketing sector, serving brands and advertisers looking to engage consumers through social media platforms like Instagram, Blogs, and YouTube. Collective Bias offers a unique model that allows clients to purchase influencer content on a true Cost Per Mille (CPM) basis, ensuring that advertisers pay only for verified exposure. This approach not only maximizes return on investment but also guarantees brand safety, a critical concern in today's digital advertising landscape.

The company primarily targets brands and advertisers who aim to build loyalty, drive profits, and stay relevant in a rapidly changing marketplace. By utilizing first-party Point of Sale (POS) and social data, Collective Bias prescribes more effective content strategies, helping clients accelerate commerce. The business model revolves around providing customized influencer marketing solutions that are backed by comprehensive data insights and multi-category sales lift analysis. This enables clients to measure and document the impact of their campaigns effectively.

Collective Bias generates revenue through its influencer marketing services, which include content creation, campaign management, and performance analytics. The company’s innovative data and technology stack allows for precise targeting and measurement, making it a leader in the crowded influencer marketing industry.

Keywords: influencer marketing, data science, brand safety, verified exposure, CPM model, social media, content strategy, campaign management, performance analytics, POS data.