Cohort
The NFT-powered digital engagement platform made for brands and their customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
* | €3.2m | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Cohort operates as a business-to-business software-as-a-service (SaaS) provider, offering a Smart Loyalty Platform designed to enhance existing customer relationship management and loyalty systems. The company was co-founded in 2022 by CEO Séraphin de Baudry and COO Nathan Barraillé, both of whom previously held positions at the NFT marketplace, Arianee. Their experience in the Web3 space appears to have informed Cohort's approach to digital engagement and ownership. The firm targets CRM and loyalty managers within brands, enabling them to launch personalized loyalty campaigns without requiring IT intervention.
The platform's core functionality revolves around augmenting traditional, transaction-based loyalty programs with activity-based engagement. Clients can create various campaigns, such as social media challenges, user-generated content competitions, and mystery box rewards, to foster a more active customer community. By rewarding actions beyond simple purchases, Cohort aims to increase customer lifetime value (LTV) and average order value (AOV). The business model is subscription-based, where brands pay for access to the platform's tools to build and manage these advanced loyalty experiences. Cohort's key value proposition lies in its speed and ease of use, claiming that new campaigns can be launched in a single day, which has reportedly led to a 28% increase in active loyalty members and a 16% rise in purchase frequency for its clients.
Since its inception, the company has secured notable pre-seed funding, raising €3 million in a round led by Axeleo Capital, with participation from Kima Ventures and several business angels. This capital infusion is intended to support the company's product development and market expansion across Europe. The platform integrates with major e-commerce and CRM systems like Shopify, Magento, and Salesforce, facilitating adoption for a wide range of businesses.
Keywords: Smart Loyalty Platform, customer engagement, SaaS, B2B, CRM augmentation, loyalty campaigns, customer rewards, e-commerce integration, digital marketing, customer retention