Cognito

Cognito Forms operates as a cloud-based software-as-a-service (SaaS) company, providing a platform for creating powerful and complex online forms. The company was founded in 2013 by Jamie Eissler and Roger Surman, who serve as CEO and CTO, respectively. It was established with the goal of enabling users without coding experience to build sophisticated forms, thereby eliminating the need to hire developers for such tasks. The company is bootstrapped, meaning it has grown without significant external funding, and operates with a fully remote, globally distributed team.

The business centers around a no-code, drag-and-drop online form builder that allows users to create an unlimited number of forms for various purposes such as event registrations, payment collections, and surveys. Its services are utilized by a wide range of clients, including small to large businesses, non-profit organizations, and freelancers across diverse sectors like healthcare, education, legal services, and retail. The platform's revenue is generated through a tiered subscription model, with plans designated as Individual (free), Pro, Team, and Enterprise, each offering different levels of features, entry limits, and user seats. Customers can opt for monthly or discounted annual payments.

The product's core functionality is to streamline data collection and automate business workflows. Key features include conditional logic, calculations, repeating sections, document generation, and secure payment processing through integrations with providers like Stripe. Users can embed forms directly into their websites, manage submissions from any device, and create custom views to organize their workflow. The platform also offers advanced capabilities such as workflow automation that engages different people at specific times, data encryption, and an audit log to track all entry activity, which helps with security and compliance with regulations like HIPAA and GDPR.

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