Cognitive Networks

Cognitive Networks, operating under the brand Inscape, is a pioneer in the smart TV data and analytics industry. The company specializes in Automatic Content Recognition (ACR) technology, which captures real-time viewing data from smart TVs. This data is then used to enhance ad targeting and media measurement, providing valuable insights for advertisers and broadcasters. Inscape's primary clients include advertising agencies, media companies, and broadcasters who seek to optimize their ad campaigns and understand audience behavior. The company operates in the digital advertising and media analytics market, leveraging its proprietary technology to offer a competitive edge in ad targeting and campaign effectiveness. Inscape generates revenue through data licensing agreements and partnerships with major players in the advertising and media industries. By providing granular data on TV viewership, Inscape helps its clients make informed decisions, ultimately driving better ad performance and higher returns on investment.

Keywords: Smart TV data, ACR technology, ad targeting, media measurement, real-time analytics, advertising agencies, broadcasters, data licensing, campaign optimization, audience insights.