Cogenta Systems
Market leading retail and pricing intelligence provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 27 % |
| EBITDA | 0000 | 0000 |
| % EBITDA margin | (34 %) | (22 %) |
| Profit | 0000 | 0000 |
| % profit margin | (30 %) | 249 % |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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Cogenta Systems, founded in 2006, established itself as a provider of retail pricing analytics and market intelligence software. The company's core business centered on a proprietary, in-house developed platform designed to gather and analyze vast amounts of product and pricing data from across the web. This enabled Cogenta to offer its clients, primarily high-end retailers and brands in Europe, a comprehensive and near real-time view of their competitive landscape. The service was designed to empower businesses to make swift, data-informed pricing decisions and react quickly to market dynamics.
The company's flagship product, Retail Insight, was powered by a technology stack that included Elasticsearch, SQL, MongoDB, and RabbitMQ. This infrastructure allowed for the automated, large-scale collection of market data daily, which was then processed and delivered to clients through the platform. The key benefit for retailers was access to actionable, real-time intelligence, enabling them to optimize their pricing strategies effectively. Cogenta's business model was based on providing this data and analysis to its customers, helping them to connect with consumers and make superior pricing decisions.
Financially, Cogenta was venture-backed, securing investments from Hotspur Capital Partners and Northstar Ventures. A significant milestone in the company's history occurred on September 29, 2014, when it was acquired by GfK, a global market research firm. This acquisition marked the transition of Cogenta from a VC-backed startup to a part of a larger, established corporation, where it continued to provide its specialized retail intelligence services.
Keywords: retail pricing analytics, market intelligence software, competitive landscape, price optimization, data-informed pricing, retail data analysis, e-commerce intelligence, competitor monitoring, retail market data, pricing strategy, automated data collection, Retail Insight, GfK, pricing intelligence platform, market dynamics, high-end retailers, European retail market