CODE Meee

CODE Meee Inc., established on April 5, 2017, operates at the intersection of fragrance and technology to engineer a new paradigm in the scent industry. The company was founded by Kenji Ota, who now serves as CEO. His journey began with a decade of experience in fragrance development at Japan's largest fragrance company, where he specialized in marketing and sensory evaluation. This deep-rooted expertise in the fragrance world, combined with a Master of Science and an MBA, fueled his mission to innovate a market he saw as saturated and ripe for a technological shift.

The firm's core business revolves around a direct-to-consumer, subscription-based model for personalized aromas, alongside corporate services. For individuals, CODE Meee offers "CODE Meee ONE," a service that delivers customized aroma mists. This service utilizes AI to analyze user data, including information from social media platforms like Twitter, to create a scent profile tailored to the user's personality and stressors from over 3,000 possible combinations. The goal is not to compete with perfumes but to provide a functional fragrance for personal well-being, such as reducing stress or aiding sleep. Revenue is generated through this recurring subscription service.

Beyond individual consumers, CODE Meee provides B2B services, offering aroma branding and space design for a variety of corporate clients, including offices, hotels, and event venues. This service leverages the company's extensive scent data to propose optimal fragrances aligned with a client's target audience and objectives. The company also engages in the planning and manufacturing of original fragrance products and conducts research and development to explore the correlation between scents and vital data, like brainwaves. A distinguishing feature is the primary use of locally sourced Japanese natural essential oils, a deliberate choice aimed at promoting domestic resources and creating a "Made in Japan" identity for international expansion.

Keywords: personalized fragrance, scent technology, aroma subscription, AI-powered scent, stress reduction aroma, Japanese essential oils, B2B aroma branding, scent marketing, fragrance personalization, Kenji Ota, aroma space design, direct-to-consumer fragrance, mental wellness scents, Yokohama startup, fragrance R&D, corporate scenting, data-driven fragrance, office aroma, custom aroma mist, natural essential oils