cocoe

Cocoe Inc. is a Japanese consulting firm specializing in digital transformation (DX) and digital marketing support. Founded in February 2016 by Keiko Kondo, the company assists clients in achieving self-sufficient DX implementation. Kondo, who previously worked at Benesse Corporation on one of Japan's largest community websites, utilized her consulting and digital marketing background to establish the company.

The firm's business model is centered on two main pillars: DX consulting and DX education. The consulting division offers comprehensive support, including the development and operation of customer relationship management (CRM) systems, data integration and analysis, and the launch and marketing of digital products. The education arm provides practical training programs focused on improving DX literacy across client organizations and cultivating talent capable of leading digital initiatives. Cocoe also operates "DX DESIGN lab.," a service connecting companies with DX specialists.

The company's mission is to "enrich Japanese companies through DX." It serves a range of clients, including major corporations, through direct contracts, with notable expertise in the lifestyle brand sector. Revenue is generated through these consulting services, training programs, and talent matching. In 2022, the company was recognized as one of the "Top 100 Startups Creating the Future."

Keywords: DX consulting, digital marketing, data-driven marketing, CRM implementation, corporate training, talent matching, business transformation, IT solutions, strategic planning, startup support