Coassemble

Coassemble, formerly known as eCoach, was established in 2016 by co-founders Jude Novak and Ryan Macpherson. The company originates from Newcastle, Australia, and has since expanded its presence with an office in Denver, Colorado, to better serve its U.S. client base. This strategic expansion followed a significant capital raise of $4.4 million in 2021, led by Equity Venture Partners, which also saw participation from existing investors, underscoring confidence in the company's growth trajectory. The rebranding from eCoach to Coassemble marked a pivotal moment, reflecting the platform's evolution towards a more collaborative and integrated training solution.

The business operates as a learning management system (LMS) provider, offering a cloud-based platform designed to help organizations create, deliver, and track online training for their employees. Coassemble targets a diverse range of clients, from small and medium-sized businesses to larger enterprises, across various sectors that require streamlined employee onboarding, compliance training, and professional development. Its revenue model is primarily subscription-based, offering tiered pricing plans that cater to different numbers of active users and feature requirements. This SaaS model provides a predictable revenue stream and allows for scalability as clients' training needs grow.

Coassemble's core offering is an all-in-one platform that simplifies the process of creating engaging training content. Users can build custom courses using an intuitive authoring tool that includes a library of over 40 customizable, interactive templates, such as drag-and-drop elements and quiz formats. A key feature is the ability to consolidate a company's disparate training resources, like PDFs and slide decks, into a unified and accessible online campus. The platform emphasizes analytics, providing managers with detailed reports to monitor learner progress and measure training effectiveness. Furthermore, Coassemble supports integration with other business systems through Zapier, enabling connections with over 1,500 applications, which streamlines workflows by automating tasks between the LMS and other software like HR systems or communication tools.

Keywords: learning management system, online training, employee onboarding, corporate education, SaaS, course authoring, training analytics, professional development, compliance training, e-learning