CoachBase
Basketball and football playbook app for iPhone, Android, Mac and web.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | $425k | Seed | |
| Total Funding | 000k | ||
Related Content
An examination of CoachBase reveals a tale of two distinct yet converging business models under one brand, creating a multifaceted entity in the coaching and development market.
Originally founded in 2009 by Keith Rumjahn, CoachBase began as a technology platform for sports coaches, primarily in basketball. This initial iteration provided a digital clipboard for creating, sharing, and animating plays and drills. The application, available on iOS, Android, and as a web app, allowed coaches to replace traditional playbooks with an interactive, digital format. It gained significant traction, with over 150,000 downloads and was even featured in the movie "Thunderstruck". The business model for the sports application was freemium; users could create a limited number of plays for free and then pay to unlock more features and different sports. Building on this success, the company launched the PracticePlanner app in 2015, which generated practice schedules based on age and skill level, offered for a monthly subscription.
In a significant pivot, the CoachBase brand has evolved into a global online coaching platform with a focus on professional and personal development. This version of CoachBase, led by CEO Aurelie Prigent, connects individuals and corporate clients with a network of over 1,100 accredited coaches across 65 countries. The platform facilitates coaching in areas such as executive leadership, career transitions, business, and wellness. For individual clients, the service is largely free, aside from the coach's session fees and a small service charge for bookings made through the platform's directory. It also offers a unique program where clients can book sessions with trainee coaches at a reduced fee. Revenue is also generated from corporate clients through tailored coaching programs and technology solutions for internal coaching initiatives. This dual-market approach allows the company to serve both individual professionals seeking personal growth and organizations looking to develop their talent.
Keywords: digital coaching, professional development, personal growth, executive coaching, leadership coaching, career coaching, corporate coaching, sports coaching app, basketball playbook, practice planner, play diagramming, team management, online coaching marketplace, coach booking, trainee coach program, talent development, business coaching, wellness coaching, life coaching