Clutch.io
A tool that bridges skill gaps and enables creators to work together seamlessly.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$100k | Seed | ||
| Total Funding | 000k | ||
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Clutch.io is a platform providing a high-performance visual builder specifically for WordPress, targeting professional creators and agencies. The company was founded by Matthew Hager, who previously established and grew a successful technology agency named Poetic. His experience over 12 years in the agency world revealed a significant gap between the design and development phases of web creation, which inspired him to build a tool that would grant designers and strategists more direct control over the final product. After selling his agency, Hager invested in creating the visual builder he envisioned, which was formerly known as Shift Studio before being rebranded as Clutch.io.
The business operates on a software-as-a-service (SaaS) model, offering a tiered subscription service. This includes a free plan suitable for hobby and staging sites, alongside paid plans that provide additional features for professional and collaborative use. Revenue is generated from these monthly or yearly subscriptions for workspace plans, which unlock team collaboration tools, and site plans, which are required to publish projects to custom domains.
The core offering is a desktop application that enables users to build websites with a visual interface that connects to WordPress as a headless content management system. Clutch is built on a modern technology stack, including Next.js, React, and Vercel, which allows it to create statically-generated, edge-hosted sites. This architecture is a key differentiator, as it delivers significantly faster, more scalable, and more secure websites compared to those built with traditional WordPress themes and page builders. The platform gives users complete design freedom with granular control over CSS, the ability to create reusable components and component libraries, and real-time collaboration for teams. While it provides a robust no-code interface, it also fully embraces code, allowing developers to extend its functionality with standard React and TypeScript.
Keywords: visual builder, WordPress, headless CMS, Next.js, React, professional creators, web agencies, no-code, low-code, page builder, site builder, design system, web development, performance optimization, Vercel, static site generation, frontend development, Matthew Hager, Jamstack, component-based design, CSS control