Clubbi

Clubbi is a business-to-business marketplace operating in Brazil, focused on digitizing the procurement process for small, independent grocery stores. Founded in 2020 by João Macedo, Marcos Adler, and Alexandre Farber, the company provides a digital platform for neighborhood markets to restock their inventory. The idea originated from co-founder João Macedo's experience as the head of distribution for Red Bull in Latin America, where he observed the highly fragmented and analog nature of the region's retail food market. In Brazil alone, approximately 400,000 neighborhood grocery stores account for 35% of all retail sales.

The company's core offering is an online commerce platform where small retailers can purchase a wide range of products from various suppliers in one place. This model replaces the traditional, inefficient door-to-door sales method, giving shop owners access to more competitive pricing. Clubbi's service is designed to address the key challenges faced by these small businesses, namely limited capital and shelf space, which often lead to stockouts and lost sales. Key features include next-day delivery, no minimum order quantities, and flexible payment options like installments and credit cards, which helps merchants optimize their working capital. The platform offers over 8,000 SKUs from manufacturers, distributors, and wholesalers.

Clubbi's strategic vision extends beyond being a simple marketplace. The company is evolving into a fintech-enabled platform by developing financial services for its clients. Initial offerings include extending payment terms and providing credit for inventory purchases. Future plans involve business investment loans and cash flow management tools. The company has secured significant venture capital to fuel its growth, raising a $550K pre-seed round in 2020, followed by a $4.5 million seed round in 2021, and a $12 million Series A round in 2022. Key investors include NFX, ALLVP, Valor Capital Group, and ONEVC. The funding is being used to accelerate technology development, expand into new Brazilian cities, and build out its financial services vertical.

Keywords: B2B marketplace, food retail, procurement platform, grocery supply chain, fintech, small business financing, CPG distribution, e-commerce, inventory management, retail technology, Latin America, Brazil, logistics, wholesale, supply chain digitization, SMB services, online ordering, next-day delivery, working capital optimization, B2B e-commerce