
Twine (Clowdy)
Connecting the world's creatives by giving you a platform to build your portfolio and credit contributors on your projects.
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£260k Valuation: £2.4m | Seed | ||
Total Funding | 000k |
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Twine operates a marketplace that connects companies with a vetted network of freelance creators, focusing on professionals in the creative, marketing, and technology sectors. The platform was founded in 2013 by Stuart Logan and Damien Shiells and was initially launched as Clowdy in Manchester, UK. Clowdy began as a platform for creatives to network, build a portfolio, and find collaborators, eventually pivoting to the freelance marketplace model and rebranding as Twine. The founders' journey began after they met at the dot-com startup, Flashtalking, and identified a need for a more efficient way for creatives to connect and monetize their skills.
The company's business model is centered on facilitating connections between businesses and its talent pool of over 450,000 freelancers. Twine serves a diverse client base, ranging from small and medium-sized businesses to large enterprises like Amazon and L'Oréal, who are looking to hire talent for specific projects. The platform generates revenue by taking a commission on the payments made to freelancers for completed projects. For businesses, Twine offers a streamlined process to find and hire quality talent, handling the payment process to ensure freelancers are paid only upon successful project completion.
Twine's core service is its freelance marketplace, which specializes in providing access to a wide array of creative and technical experts. The platform's roster includes animators, designers, developers, marketers, and musicians. One of the key features of the service is its vetting process, which aims to ensure a high standard of quality among the freelancers available for hire. This pre-vetting is a significant benefit for businesses, as it reduces the time and risk associated with sourcing talent independently. Projects can be posted by clients, and Twine's algorithm helps match them with suitable freelancers based on their skills and experience.
Keywords: freelance marketplace, creative talent, marketing freelancers, tech freelancers, vetted freelancers, creative network, project-based work, talent sourcing, gig economy, digital creators