Cloudbreakr

Cloudbreakr is a marketing technology company, founded in 2015 by Edwin Wong and Siu Chun Hei, that operates an AI-powered media analytics platform. The firm is headquartered in Hong Kong and has expanded its operations to several Asian markets, including Malaysia, Singapore, Thailand, and Taiwan. The company's name is inspired by a famous surfing destination, reflecting its mission to help brands ride the wave of the latest social media trends.

Founder and CEO, Edwin Wong, launched Cloudbreakr shortly after graduating from The Hong Kong Polytechnic University with a degree in Business Administration and a major in Marketing. His background in digital marketing and experience organizing a community for influencers laid the groundwork for the company. The founding team also includes Co-founder & Director of Sales, Leo Siu, and Co-founder & COO, Rudy Chan, who brought business consulting experience from KPMG. The venture gained early traction after winning a hackathon in Hong Kong.

The core of Cloudbreakr's business is its integrated influencer marketing platform, which serves a client base ranging from small and medium-sized enterprises to large multinational corporations like Philips, HSBC, and McDonald's. The company generates revenue by providing platform solutions, managed services, and customized analysis reports. Its business model is geared towards helping over 10,000 marketers optimize the return on investment of their advertising efforts.

The platform leverages artificial intelligence and big data analytics to offer a suite of services. Key features include influencer discovery, which allows marketers to search and vet a database of over 100,000 influencers across Asia. It also provides topic discovery to monitor social media trends and competitor activities in real-time. For campaign execution, the platform offers tools for campaign management, performance tracking, and in-depth analytics to measure user engagement and identify areas for optimization. This enables brands to create personalized and targeted campaigns, manage them at scale, and make data-driven decisions.

Keywords: influencer marketing, media analytics, social media intelligence, KOL marketing, campaign management, data-driven marketing, content discovery, social media analytics, competitor monitoring, brand affinity, marketing technology, Asia influencer marketing, Hong Kong startups, big data analytics, AI in marketing, digital advertising, audience analysis, trend tracking, ROI optimization, social media monitoring