Cloud Campaign

Cloud Campaign provides a specialized, white-label social media management platform designed as an operating system for marketing agencies, freelancers, and franchises. Founded in 2017 by CEO Ryan Born and COO Ross Gray, the company identified a critical gap in the market: existing social media tools were built for individual brands, not for agencies managing multiple clients. The founders' paths converged on a ski trip, where Born, a full-stack engineer with a background at companies like Sophos, and Gray, with experience in sales and marketing from a video production agency he co-founded in college, realized their complementary skills could address this underserved niche.

The company’s core business revolves around a subscription-based model, offering tiered plans (Freelancer, Studio, Agency) that enable marketing professionals to manage numerous social media accounts efficiently. Revenue is generated through these monthly or annual subscriptions, with pricing designed to scale affordably as an agency grows. A key differentiator is the platform's white-labeling capability, which allows agencies to customize the dashboard with their own branding, logo, and domain, presenting a seamless experience to their clients. This feature enables agencies to effectively resell the software as their own, creating an additional revenue stream.

Cloud Campaign's platform consolidates a comprehensive suite of tools into a single dashboard. It streamlines agency workflows with features for content scheduling via a drag-and-drop calendar, a unified content library, and automated evergreen content recycling. Collaboration is simplified through a client approval portal that eliminates lengthy email chains and role-based permissions for team members. The platform integrates with major social networks like Facebook, Instagram, LinkedIn, and TikTok, as well as tools like Canva, Google Analytics, and Zapier. To further enhance content creation, it offers an AI-powered caption writer. For performance measurement, Cloud Campaign provides in-depth, interactive, and custom-branded analytics reports that track key metrics and demonstrate ROI to clients.

Keywords: social media management for agencies, white-label marketing platform, SMM software, Ryan Born, Ross Gray, client management tools, content scheduling, social media reporting, marketing agency software, digital marketing tools, brand management platform, client approval workflow, social media analytics, content creation tools, franchise marketing, marketing automation, SaaS for marketers, social media ROI, multi-client management, social media campaign management, content calendar tool, AI caption generator, agency workflow automation