CLIRNET

CLIRNET, founded in 2015 by brothers Saurav and Ashu Kasera, operates as a digital platform for healthcare professionals, primarily focusing on doctors in India. The venture was born after Saurav Kasera, returning from a corporate career in the US, spent a year meeting with over a thousand doctors to understand the obstacles they faced in daily practice. This groundwork revealed a need for a platform that could help physicians stay updated and collaborate with peers efficiently, leading to the creation of CLIRNET, an acronym for Collaboration, Learning, Innovation, Research, and Networking.

The company provides a multifaceted online network designed to facilitate knowledge sharing and professional development among doctors. It serves a user base of over 400,000 doctors, from urban centers to remote rural areas, by offering free digital tools and services aimed at improving patient care. The business model involves partnerships with the healthcare industry, including pharmaceutical companies, hospitals, and medical device manufacturers, for knowledge-based marketing initiatives such as brand awareness campaigns, scientific content publishing, and market research. Revenue is also generated through educational grants and advertisements that support the free services offered to doctors.

CLIRNET's core offerings include a variety of Continuing Medical Education (CME) programs, which are essential for doctors to stay current with medical advancements. A key feature is MedWiki, a vast, doctor-generated encyclopedia of medical content derived from discussions on the platform, blending evidential and experiential medicine. The platform also enables real-time collaboration through features like 'MasterConsult' for one-on-one expert consultations and group discussions on complex patient cases, leveraging audio technologies to overcome geographical barriers. To further enhance clinical practice, CLIRNET has introduced 'Telemed lite' for streamlined virtual patient consultations and an AI-powered assistant named AiDA to aid in clinical decision-making. Recently, the company launched DocTube, a video-based health content platform, and expanded its services to offer medical content publishing and market research to a global clientele.

Keywords: digital health platform, Continuing Medical Education (CME), doctor network, MedWiki, knowledge-sharing, peer collaboration, healthcare professionals, Saurav Kasera, Ashu Kasera, TeleMed Lite, AiDA, DocTube, clinical decision support, medical content, pharmaceutical marketing, health-tech, India, doctor engagement, virtual consultation, medical education, case discussion