Climatic

Climatic is a wellness company dedicated to creating essential products, with an initial focus on foundational lung health. The company was co-founded by the husband-and-wife team, Ian and Margaret Wishingrad. Their venture into the health and wellness space follows their success with Three Wishes Cereal, a company they started after identifying a need for a healthier cereal option for their son.

Ian Wishingrad has a background in advertising, marketing, and creative development, having founded the creative agency BigEyedWish and hosted a show for Adweek. This experience in brand building and marketing is central to his role at their ventures. Margaret Wishingrad's journey into entrepreneurship was sparked by a desire to provide healthier food for her child, which led to the creation of their first company and has now evolved into addressing other wellness needs with Climatic.

Climatic operates in the consumer health and wellness market, specifically targeting issues related to respiratory well-being. This market is growing as awareness increases about the health impacts of environmental factors like air pollution and climate change. The business model likely involves direct-to-consumer sales of its wellness products through its website and potentially other retail channels, leveraging the founders' experience in product development and marketing. The company's initial focus on lung health suggests products could include air purifiers, supplements, or other solutions designed to mitigate the effects of poor air quality.

Keywords: lung health, wellness products, respiratory wellness, air quality, consumer health, direct-to-consumer, brand development, family-founded, health products, respiratory support, environmental health, clean air, foundational wellness, health-tech, better-for-you products, consumer packaged goods, respiratory care, wellness brand, marketing, branding