Toduba

Toduba is a Turin-based fintech company operating in the corporate welfare and digital payments industry. Founded in 2017 by Gianluca Enrietti and Bruno Cavigioli, the company began its operations in 2020 by digitizing solidarity vouchers from Italian municipalities during the pandemic. Today, it has evolved from an innovative startup to an innovative SME.

The company offers a fully digital platform for end-to-end employee welfare management. This service is primarily aimed at companies, especially small and medium-sized enterprises (SMEs), and collaborates with partners like WTW and Randstad. Toduba's business model includes a Platform-as-a-Service (PaaS) offering, allowing other welfare and HR sector players to use its technology. Revenue has shown significant growth, surging from €1.6 million in 2022 to a reported €41.7 million in 2024.

At the core of Toduba's offering is a proprietary transactional engine based on private blockchain technology, which ensures security, traceability, and flexibility. Through an all-in-one mobile application, companies can provide a range of customizable benefits, including meal vouchers, shopping vouchers, and flexible benefits, all compliant with current regulations. A key feature for employees is the ability to redeem benefits cumulatively and fractionally, down to the cent. Users can also activate their preferred local shops and restaurants directly within the app, which helps to support local economies. The platform has a network of over 30,000 affiliated merchants and agreements with a large portion of Italy's major retail distributors.

In July 2025, Toduba secured €3.5 million in a funding round led by P101 SGR, with participation from CDP Venture Capital SGR. This capital is intended to expand the product portfolio, strengthen the merchant network, accelerate growth, and facilitate international expansion into Europe.

Keywords: corporate welfare, employee benefits, fintech, digital payments, meal vouchers, blockchain technology, Platform as a Service (PaaS), flexible benefits, employee engagement, SME solutions, digital vouchers, corporate benefits management, mobile payments, rewards platform, HR technology, benefit redemption, merchant network, P101, CDP Venture Capital, Gianluca Enrietti, Bruno Cavigioli