CLICKY.PK

Clicky.pk is a Pakistani e-commerce platform with a sharp focus on the fashion retail market. Founded in 2016 by Muhammad Khalid and Syed Shahzad, the company operates as both a marketplace and a direct retailer for apparel, footwear, and accessories. The founders, Muhammad Khalid and Syed Shahzad, have known each other for over 15 years, having both attended Manchester Business School, and possess extensive work experience in the Middle East. Khalid, who serves as the CEO, previously worked as a software engineer in the United States after earning a degree in Computer Science from the University of Massachusetts Amherst. This technical background underpins the company's data-driven approach to e-commerce.

The company targets a broad consumer base, offering fashion products for men, women, and children. Its business model is multifaceted, functioning as a marketplace for a wide array of local and international brands while also developing its own private labels. This hybrid approach allows Clicky.pk to offer a curated selection of fast-fashion items by working directly with over 20 local manufacturers for its in-house brands, giving it a unique position with a predominantly local supply chain. Revenue is generated through the direct sale of these products. The platform boasts a significant and growing catalog, aiming to add 3,000-5,000 new SKUs monthly to keep its offerings fresh and extensive.

Clicky.pk has demonstrated consistent growth, securing multiple rounds of funding to fuel its expansion. The company raised $700,000 in a Pre-Series A round in late 2020, followed by a larger $2.4 million round in December 2021. These investments, backed by former executives from Souq/Amazon, Xiaomi, and venture firms like Tricap Investments and Fatima Ventures, have been earmarked for scaling its private labels, hiring fashion designers, and enhancing its logistics infrastructure. The firm operates fulfillment centers in Lahore and Islamabad to ensure efficient delivery across Pakistan, partnering with third-party logistics services.

Keywords: online fashion retail, Pakistani e-commerce, apparel marketplace, footwear and accessories, private label fashion, direct-to-consumer, Clicky.pk, Muhammad Khalid, Syed Shahzad, fast fashion Pakistan, online shopping, clothing marketplace, local manufacturing, venture capital funding, fashion technology, supply chain logistics, e-commerce growth, Lahore startup, South Asia e-commerce