ClickTex

ClickTex LLC operates as a specialized B2B service provider focused on enhancing customer engagement and conversion rates for mobile website traffic. The company was established in Saint Petersburg, Russia, with its official registration on November 5, 2014. Its core offering is a customizable widget panel that integrates into a business's website, specifically for users on smartphones.

The company was founded by Pavel Manovich, a serial entrepreneur in the Russian tech scene. His journey began in 2008 when he identified a gap in the market for real-time online customer service, leading him to create Marva, the first automated online consultant service in Russia. This earlier venture, which facilitated communication between website visitors and company representatives via a browser-based messenger, laid the groundwork for his expertise in website conversion tools. Recognizing the massive shift to mobile browsing and the poor user experience on many sites, Manovich launched ClickTex to address the specific needs of the mobile audience. A significant milestone for the company occurred in December 2015, when it secured an investment from the Internet Initiatives Development Fund (FRII), which acquired a 5% stake, validating the company's potential.

ClickTex's business model is centered on a Software-as-a-Service (SaaS) subscription. The company generates revenue by charging monthly fees for its platform, with a tiered pricing structure based on the features activated. The service includes a free basic plan with one widget, while the comprehensive "Enterprise" plan offers a suite of advanced tools. These include multi-widget panels, pop-up menus, call-tracking integration, geotargeting to display different options based on user location, remarketing features, A/B testing, and analytics integration with platforms like Google Analytics and Yandex.Metrica. The platform provides clients with widgets for direct calls, route planning, social media links (like WhatsApp and Telegram), and custom forms, all designed to convert mobile visitors into active leads. The service has attracted a diverse clientele, including major companies such as TEZ TOUR, Euromed Clinic, and the ROLF Group.

Keywords: mobile conversion optimization, SaaS, website widgets, lead generation, customer engagement platform, Pavel Manovich, B2B technology, marketing technology, user experience, online conversion tools, mobile marketing, customer journey, click-to-call, geotargeting, remarketing, analytics integration, FRII, Russian tech, St. Petersburg startup, website personalization