Clickly
closedA technology that monetizes online content by programmatically matching it to advertisers through an interactive native ad unit.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
$16.8k | Seed | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 7 % | (66 %) |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | - | - | (2 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Clickly, founded in Lisbon, Portugal, in 2014, operated in the ad-tech space with a focus on content monetization for publishers. The founding team consisted of Sergio Pereira, Henriqueta Ramos, and Guilherme Lopes.
The company's core business was an advertising automation platform. It enabled website publishers to generate revenue from their content by converting specific words or images into interactive native ad units. The business model was centered around matching publishers with relevant advertisers programmatically. This was achieved through proprietary semantic algorithms and machine learning, which analyzed and categorized the publisher's content to ensure the ads displayed were contextually relevant to the readers. The platform allowed advertisers to place their ads directly on top of a publisher's content in this native format.
Clickly secured an undisclosed amount in a seed funding round on January 25, 2016, with Startupbootcamp being the investor. Prior to its advertising focus, the company was known as Clinkpic. According to market intelligence platforms, Clickly is now considered a deadpooled company and is no longer in business.
Keywords: content monetization, ad-tech, native advertising, advertising automation, publisher tools, semantic algorithm, contextual advertising, programmatic ads, digital media, inline advertising, interactive ads, media technology, Sergio Pereira, Henriqueta Ramos, Guilherme Lopes, Startupbootcamp, Lisbon startup, Clinkpic, ad platform, monetizing content