ClickIQ

ClickIQ is a recruitment technology firm that developed an automated job advertising platform utilizing artificial intelligence and programmatic capabilities to enhance the performance of recruitment marketing. The company was established in the United Kingdom in 2017 by co-founders Richard Collins and Beverly Shaw. Collins, a serial entrepreneur with over two decades in the online recruitment and digital media sectors, previously held the Managing Director role at JobSite and founded a major online advertising and search engine marketing agency, which he later sold to WPP. Shaw brought extensive strategic marketing experience from her time building global brands like Expedia, Hotels.com, British Airways, and Coca-Cola.

The business catered to corporate HR departments, recruitment agencies, and job boards, offering a solution to manage, track, and optimize job advertising in real-time. Its business model centered on providing a more cost-effective, data-driven alternative to traditional "pay and pray" recruitment advertising. The platform's core function was to programmatically manage advertising spend across a network of pay-per-click media, including job boards and social media platforms like Google and Facebook. By analyzing performance data, the system automatically adjusted ad placements and bidding strategies to target both active and passive candidates, ensuring budgets were allocated effectively to fill roles faster.

Key features of the ClickIQ platform included sophisticated campaign management tools for setting performance targets, fully programmatic bid management to optimize spend, and a comprehensive analytics dashboard for tracking performance and generating custom reports. The system integrated machine learning to continuously analyze data from every job posting, thereby improving advertising performance over time. In February 2018, the company secured £2 million in funding to expand its team and media network and to further develop its AI's predictive analytics. This period of growth was recognized with the Onrec Technical Innovation Award in both 2018 and 2019, and the Global Recruiter Best Innovation Award in 2018. A significant milestone was reached in July 2019 when Indeed, the global job site, acquired ClickIQ to integrate its technology and scale the model to employers worldwide.

Keywords: programmatic recruitment, job advertising automation, talent attraction technology, recruitment marketing, AI in recruiting, pay-per-click advertising, candidate targeting, recruitment analytics, cost-per-click optimization, automated ad buying, HR technology, talent acquisition, recruitment spend optimization, performance-based advertising, job board software, real-time ad tracking, applicant attraction, passive candidate sourcing, recruitment budget management, hiring tools