Click2Sure

Click2Sure is a South African company operating in the insurtech sector, providing a B2B2C Software-as-a-Service (SaaS) platform for the insurance industry. Founded in 2016 by seasoned entrepreneurs Daniel Guasco and Jacques van Niekerk, the company was established to streamline the distribution of insurance. Guasco, who previously co-founded and led Groupon South Africa, and van Niekerk, who served as CTO for prominent e-commerce players like Naspers and Takealot, identified a market inefficiency in how insurance was sold alongside other purchases. Their collective experience in e-commerce and technology informed Click2Sure's mission to digitize and embed the insurance buying process at the point of sale.

The firm offers a cloud-based, modular, and scalable digital insurance platform. This technology enables retailers, service providers, distributors, and brokers to offer customized insurance products directly to customers through various digital channels, including e-commerce checkouts, mobile apps, WhatsApp, and QR codes. By integrating via APIs, Click2Sure allows its partners to present insurance options seamlessly, transforming a cumbersome, paper-based process into a few simple clicks. This approach reduces administrative overhead for the businesses selling insurance and enhances convenience for the end consumer. The company's revenue is generated through a subscription model, where clients pay to use the platform's features, which cover the entire insurance lifecycle from policy administration to claims management and real-time reporting.

The company's client roster has included major brands like Takealot, Uber, and Guardrisk. Over its journey, Click2Sure secured funding from notable investors, including a 2018 investment from Greenlight Re and a Series A round in 2020 led by US-based venture fund SixThirty. This investment marked a significant milestone as SixThirty's first in an African startup, intended to fuel product development and international expansion. In January 2023, the company reached a major milestone when it was acquired for an undisclosed amount, marking the successful exit for its founders and investors.

Keywords: insurtech, embedded insurance, SaaS, insurance distribution, digital insurance platform, policy administration, claims management, B2B2C, point of sale insurance, API integration, fintech, Daniel Guasco, Jacques van Niekerk, insuretech-as-a-service, omnichannel insurance, digital brokerage, insurance automation, customer-centric insurance, Greenlight Re, SixThirty, South African startup