Cleo is a pioneering company focused on providing comprehensive support for working parents and caregivers. Operating in the employee benefits market, Cleo offers a holistic approach to family support, aiming to transform the experience of being a working family from a disadvantage to a competitive edge. The company primarily serves employers who want to offer enhanced benefits to their employees, particularly those with young families.

Cleo's business model revolves around partnering with organizations to deliver tailored support programs for their employees. These programs include resources for parental leave, return-to-work strategies, and ongoing family care. Cleo's services are designed to reduce stress and improve the well-being of working parents, which in turn can lead to higher employee retention and productivity. For instance, Cleo reports that 92% of its members return to work after parental leave, significantly higher than the national average.

The company makes money through subscription fees paid by employers who offer Cleo's services as part of their employee benefits package. These fees are justified by the tangible benefits Cleo provides, such as lower cesarean birth rates and higher employee retention rates. Cleo's proactive and data-driven approach has shown to reduce cesarean birth rates by more than three times compared to the national average, demonstrating the effectiveness of their support programs.

Cleo is backed by prominent investors and has a strong advisory board comprising experts in clinical care and employee benefits. This backing not only provides financial stability but also lends credibility to their mission of reinventing support for working parents.

In summary, Cleo is a mission-driven company that offers a global solution for working parents and caregivers, helping employers provide better support to their workforce, thereby enhancing employee satisfaction and retention.

Keywords: working parents, caregivers, employee benefits, parental leave, return-to-work, family support, holistic care, employer partnerships, employee retention, proactive support.