ClearVoice

ClearVoice operates as a comprehensive content marketing platform and talent network, designed to streamline the content creation process for businesses. Founded in 2014 by Jay Swansson and Joe Griffin, the company originated from their prior experience in the digital marketing sector, where they co-founded the agency iAcquire. Their journey reflects a deep understanding of digital strategy, having previously built and sold other online marketing ventures. This background informed their creation of ClearVoice as a solution to connect brands with vetted creative professionals more effectively.

The company's business model is centered on providing managed content services through subscription and on-demand plans. It serves a diverse client base, from small and mid-sized businesses to large enterprises, by offering an end-to-end production workflow. This process involves dedicated project managers, editors, and strategists who oversee content from ideation to final approval, ensuring it aligns with the client's brand voice and marketing objectives. Revenue is generated by managing these content plans, which gives clients access to a network of vetted freelance writers, designers, and editors across more than 200 industries without needing to expand their in-house teams.

The ClearVoice platform is a key component of its offering, acting as a centralized hub for collaboration. It features tools for managing assignments, providing feedback, and tracking project progress through a shared dashboard and interactive calendar. For freelancers, the platform offers a space to create a detailed portfolio, set their own pay rates, and be matched with assignments based on their expertise. Payments are handled directly through the platform via PayPal, simplifying the administrative process for both parties. In February 2019, ClearVoice was acquired by Fiverr, a major marketplace for freelance services, for a reported $20 million. Despite the acquisition, ClearVoice continues to operate as an autonomous brand and product, maintaining its focus on the premium content marketing space.

Keywords: content marketing platform, freelance talent network, managed content services, content creation, freelance writers, brand guidelines, content strategy, editorial workflow, content production, digital marketing services, vetted freelancers, content project management, Fiverr acquisition, Jay Swansson, Joe Griffin, content creation agency, collaborative platform, content calendar, freelancer payment, marketing collateral, blog content, website copy, sales collateral, brand voice, audience personas