Clear Demand

Clear Demand, founded in 2012 by James Sills, operates as a specialized provider of Intelligent Price Management and Optimization (IPMO) software for the retail sector. Based in Scottsdale, Arizona, the company has positioned itself to address the complex pricing challenges faced by omnichannel retailers. The firm's foundation is deeply rooted in the extensive retail science and technology experience of its leadership. President and CEO James A. Sills previously held key roles at Revionics and SAP, where he was instrumental in developing cloud-based pricing solutions and growing revenue. His background includes a Ph.D. in electrical engineering from Georgia Tech, underpinning the company's scientific approach to pricing.

The company's core business revolves around a Software-as-a-Service (SaaS) platform that leverages artificial intelligence, big data analytics, and patented science to help retailers synchronize prices, promotions, and markdowns across all channels, including online, mobile, and in-store. This solution analyzes historical sales data to understand shopper price sensitivity, enabling retailers to formulate pricing strategies that consider business rules, cost fluctuations, and competitor pricing to meet revenue and profit targets. The platform is designed to serve retailers, with a particular focus on grocery and convenience store chains, helping them improve financial performance through more transparent and effective pricing recommendations. Clear Demand generates revenue through this SaaS model, providing its clients with tools for price optimization, promotion management, and markdown recommendations.

A significant milestone in the company's history was the strategic investment received from M33 Growth in August 2024, which was intended to accelerate growth and innovation. Following this investment, Alex Moorhead joined as the new Executive Chairman. In January 2025, Clear Demand merged with Bungee Tech, a competitive intelligence firm. This merger integrated Bungee Tech's data collection and product matching capabilities with Clear Demand's optimization science, creating a more comprehensive platform. Under the new structure, Alex Moorhead serves as CEO, with Clear Demand co-founder James A. Sills as President and Bungee Tech co-founder Rajat Nigam as Chief Product Officer. The combined entity aims to provide retailers with a single platform that transforms market data into strategic, profitable pricing decisions.

Keywords: retail pricing optimization, price management software, promotion optimization, markdown management, AI-powered pricing, competitive intelligence, omnichannel retail, SaaS, big data analytics, grocery retail technology, convenience store pricing, demand modeling, price elasticity, retail science, James A. Sills, M33 Growth, Bungee Tech, Alex Moorhead, retail financial performance, CPG pricing