Clean Skin Club

Clean Skin Club, founded in 2019 by Ben-David Imberman, Mor Shnaider, and Aviran Mulain, is a skincare and hygiene brand that emerged from the founders' observation that promised results in the industry often went unmet. Their initial insight was that healthier skin could start with a cleaner towel, leading to the creation of their hero product, the Clean Towels XL. This product is the first dermatologist-approved, single-use, 100% USDA bio-based facial towel on the market. Prior to starting the company, Imberman and Shnaider sold devices to spas and operated their own, where they noticed an aesthetician using excessive cotton balls to avoid irritating clients' skin with standard towels. This experience, coupled with research on bacteria accumulation in regular towels, inspired the development of a hygienic alternative.

The company operates on a direct-to-consumer and retail business model. While it began with a focus on DTC sales, its largest channel is now Amazon, accounting for 80% of sales. The brand entered brick-and-mortar retail in September 2024 through an exclusive partnership with Target in the U.S. and is also sold in Super-Pharm drugstores in Israel. The business generates revenue through the sale of its products, primarily its flagship single-use face towels, but also a range of other vegan and cruelty-free skincare products like cleansers, mists, and boosters. The Clean Towels XL, made from durable, soft, and biodegradable eucalyptus or bamboo-sourced viscose, are responsible for 85% of the brand's sales.

Financially, Clean Skin Club has demonstrated significant growth, with sales reaching $47 million and achieving a small profit in the year prior to November 2024. The company projected it could reach $107 million in sales by the end of 2024. In November 2024, the company secured its first institutional capital, raising $32 million in a Series C round led by Astō Consumer Partners and Amberstone to fund retail expansion, product development, and talent acquisition. The company is headquartered in Weston, Florida, with a team of approximately 25 employees.

Keywords: skincare hygiene, single-use face towels, biodegradable towels, direct-to-consumer skincare, bio-based products, Clean Towels, dermatologist-approved, cruelty-free beauty, vegan skincare, Amazon bestseller, Target retail partner, eucalyptus fiber, bamboo viscose, skin health, acne-prone skin solutions, sustainable skincare, cosmetic hygiene, facial cleansing, beauty brand, Astō Consumer Partners