Clean Plates
Emails, guides, apps, cookbooks, and advice for food lovers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
$2.4m | Series A | ||
| Total Funding | 000k | ||
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Clean Plates operates as a digital media company centered on the theme of healthy eating. Founded in 2009 by Jared Koch, the company aims to simplify and enhance the experience of consuming healthy and sustainable food. Koch, a nutritional consultant and health coach, was motivated by his own health journey and his experience in nutritional consulting, where he identified a need for practical, well-curated recommendations that weren't extreme. His background includes studies at the University of Michigan, pre-med courses, and certifications from the Teachers College of Columbia University, The Global Institute for Alternative Medicine, and the Institute for Integrative Nutrition.
The company's primary offering is a free daily email newsletter that provides content to a subscriber base of over 500,000, with its website attracting over one million monthly visitors. The business model revolves around content creation, delivering practical advice, product recommendations, and restaurant suggestions that align with a philosophy of healthy, sustainable, and enjoyable eating. Clean Plates caters to a broad audience, from individuals exploring healthier lifestyles to conscientious carnivores and vegetarians, emphasizing the concept of bio-individuality—the idea that the optimal diet varies from person to person. Initially, the company also published guidebooks for cities like Manhattan, which sold thousands of copies, and has since expanded its offerings to include the Clean Plates Academy, an 8-week online group program launched in 2019.
Revenue is generated through its digital media presence, although specific streams are not detailed. The company also engages in corporate wellness, with founder Jared Koch speaking at major organizations like Google, Merrill Lynch, and MTV. The platform's content focuses on three core principles: health, sustainability, and taste, aiming to debunk the myth that healthy eating requires sacrifice. By providing curated recommendations, Clean Plates helps users navigate the healthy lifestyle landscape, making it easier for them to make informed choices without feeling overwhelmed.
Keywords: digital media, nutritional guidance, wellness content, email newsletter, healthy eating, sustainable food, personalized nutrition, health coaching, online education, corporate wellness