Clarivoy

Clarivoy offers a marketing attribution platform tailored for the automotive industry, providing dealerships with insights to optimize their advertising spend. The company's technology tracks customer journeys across multiple touchpoints, both online and offline, to determine which marketing channels are most effective at driving sales. By utilizing multi-touch attribution, Clarivoy helps dealers understand the true performance of their campaigns, moving beyond last-click models to a more holistic view. Their clients are primarily automotive dealerships looking to increase the return on their marketing investments.

Founded in 2009 by Steve White, the company is headquartered in the Columbus, Ohio area. Steve White, the CEO, has a background that includes experience as a General Manager at a car dealership, which provided him with firsthand knowledge of the challenges dealers face in attributing sales to specific marketing efforts. This experience was a key driver in the creation of Clarivoy, aiming to bring transparency and data-driven decision-making to automotive marketing. The company's business model is based on providing its attribution software and services to dealerships, helping them to identify underperforming advertising and reallocate their budget to more effective strategies.

Keywords: automotive marketing, multi-touch attribution, marketing analytics, dealership advertising, lead attribution, sales attribution, ad performance, ROI optimization, customer journey tracking, automotive SaaS