Claritics
Cloud-based social analytics company delivering business insights for decision-making processes.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Claritics, Inc. operated as a big data analytics firm, founded in 2010. The company was established by a team with notable expertise in big data analytics and digital marketing, including CEO and co-founder Raj Pai. The founders' vision was to organize the vast amounts of social data to provide immediate, actionable intelligence for businesses.
In May 2011, Claritics secured $1.5 million in Series A financing, a round led by Cervin Ventures and TiE Angels. This capital injection was aimed at accelerating the development of its social intelligence suite and expanding its sales and operational teams. The company was recognized as a TiE50 winner in the same year, showcasing its potential in the social analytics space.
The core of Claritics' business was a cloud-based suite of analytics applications designed for marketers and app developers. This platform provided services to improve user engagement and monetization campaigns across social, mobile, and web applications. Its business model was based on a Software-as-a-Service (SaaS) delivery, offering clients a dashboard to track real-time data from multiple social platforms. This allowed clients to take immediate action on customer acquisition, engagement, and monetization strategies. The service was built to be scalable and required minimal technical integration for its users. Early clients included prominent media companies and Facebook application developers like Grab Games and Hallmark's Social Calendar.
The company's journey culminated in its acquisition by Nexient on December 5, 2013. Prior to the acquisition, Claritics was headquartered in Mountain View, and later Newark, California, and was a venture-capital-backed entity.
Keywords: big data analytics, social intelligence, SaaS, user engagement, monetization campaigns, social media analytics, digital marketing, app analytics, customer retention, venture capital, Raj Pai, Nexient acquisition, Cervin Ventures, TiE Angels, social commerce, social gaming, customer acquisition, data analytics services