ClaraVital

ClaraVital operates as an online medical supply store, positioning itself as a key e-commerce player in the German health and wellness market. Founded in 2013 by Jan Neubauer and Jan Burk (previously cited as Jan Von Troilo), the company has established its headquarters in Winsen, Germany. The venture's origins are noteworthy, having started with the founders packing orders in an unheated pigsty, demonstrating a resourceful and determined approach from inception.

The company's primary business is the direct-to-consumer sale of a wide array of products aimed at enhancing vitality, health, and personal care. Its business model revolves around e-commerce, making revenue through the online sale of physical goods. Customers can order 24/7 via the website or by phone, with a focus on reliable and discreet delivery. The target market includes individuals requiring medical and sanitary aids, people with mobility limitations, family caregivers, and anyone seeking to improve their general well-being. The company is operated by INSENIO GmbH and was previously associated with ARVOMED GMBH.

ClaraVital's product portfolio is extensive, covering categories such as mobility aids like walkers and wheelchairs, daily living aids, bathroom and toilet aids such as bath lifts and raised toilet seats, and health and wellness products including bandages and compression stockings. The store also provides professional care supplies, catering to the needs of caregivers with items like nursing overalls. A significant milestone was achieved in September 2017, when the company secured a seven-figure Series A funding round from NKB, a subsidiary of NBank Niedersachsen, and a Hamburg-based family office, which enabled further growth. Prior to this, it was supported by the management consultancy Bülow & Qvatz.

Keywords: online medical supply, health e-commerce, medical aids, mobility products, daily living aids, personal care, senior care, caregiver supplies, compression stockings, walkers, wheelchairs, bathroom safety, wellness products, German health market, home healthcare, nursing supplies, rehabilitation products, incontinence aids, vital products, sanitary supplies