Clara
America's first and only payroll, tax, and care management solution built specifically for seniors & their families.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $3.1m | Seed | |
| Total Funding | 000k | ||
Clara Home Care operates a technology platform designed to overhaul the in-home senior care industry by directly connecting families with professional caregivers. The company was founded in 2024 by Jon Levinson (CEO) and Ian Gillis (CTO), former colleagues from Uber who brought their experience in building technology marketplaces to address the challenges in senior care. The inspiration for Clara came from Levinson's personal struggles to find dependable and affordable care for his ailing father in 2023.
The firm's business model centers on a marketplace that facilitates the discovery, hiring, management, and payment of in-home care professionals, presenting an alternative to traditional agency models. It targets families seeking non-medical assistance for daily activities for their aging relatives. Revenue is generated by charging a service fee for each payroll run, a model that allows families to save 20% to 40% compared to typical agency fees. The platform also offers caregivers higher hourly wages, ranging from $25–$30 in major metro areas, aiming to attract and retain quality talent.
Clara's core service is an all-in-one digital solution that streamlines the entire caregiving process. It employs AI-powered tools to match families with vetted caregivers based on specific needs, skills, and personality fit. The platform handles all administrative tasks associated with direct hiring, including background checks, scheduling, time tracking, payroll automation, tax filings, and insurance, thereby ensuring legal compliance for the employing families. This approach removes the administrative burden of private hiring and the high costs associated with agencies. Having started in the San Francisco Bay Area, Clara has announced plans for nationwide expansion, supported by a $3.1 million seed funding round led by Torch Capital, Virtue, and Y Combinator.
Keywords: senior care platform, in-home caregivers, caregiver marketplace, elder care services, home care payroll, direct hire caregivers, senior care management, non-medical home care, caregiver matching, home health aides, aging-in-place technology, family caregiver support, caregiver tax compliance, AI care management, long-term care solutions, companion care, respite care, certified nursing assistants, caregiver benefits, home care San Francisco