Cityrow Go

Founded in 2014 by Helaine Knapp, Cityrow is a fitness company that has expanded from a single New York City studio to an omni-channel brand. Knapp, with a background in tech and a personal passion for fitness, sought to create a workout that was both effective and engaging, leading to the development of Cityrow.

The company's business model revolves around providing a comprehensive fitness solution that combines at-home equipment with a digital subscription service. Cityrow primarily serves individuals looking for a convenient and effective full-body workout. The company generates revenue through the sale of its connected rowing machines, the Cityrow Go Rowers, and through recurring subscriptions to its digital platform, which offers a wide range of classes.

The Cityrow Go Rower is the centerpiece of the company's offering. It is a water-based rowing machine designed to provide a smooth and realistic rowing experience. The rower is equipped with a screen that streams a variety of workout classes, including rowing, strength training, and yoga. The classes are led by experienced instructors and are designed to cater to all fitness levels. The platform's key features include real-time performance tracking, personalized workout recommendations, and a community aspect that allows users to connect with each other.

Keywords: connected fitness, at-home workout, rowing machine, digital fitness, subscription service, fitness technology, cardio equipment, strength training, full-body workout, interactive fitness