CitiProfile

CitiProfile, founded in August 2022, is a Deep Tech company that provides a decision-making tool for analyzing people and vehicle flows. Based in Toulon, France, the company was established by Arnaud Trousset, who serves as President. Trousset, a geographer with 15 years of experience in geomarketing and geospatial data modeling for retail, was prompted to create the company after leaving his previous professional life in Russia due to the war in Ukraine. The founding team also includes Olivier Thomine as Technical Director, an engineer with a doctorate in numerical analysis and 12 years of experience in high-performance computing.

The firm's core business revolves around quantifying, qualifying, and analyzing the anonymous movements and behaviors of people and vehicles within a specific geographic area. To accomplish this, CitiProfile processes GPS data sourced from over 5,000 mobile applications, modeling digital twins of territories with its proprietary tools. This technology allows for a geographical precision down to the street number and provides fine-grained socio-economic qualification of visitor profiles. The service is designed to function as a decision support tool for various territorial actors, delivering PDF reports in under a minute. The business model is adaptable, offering both pay-per-query and subscription-based options.

CitiProfile serves a diverse client base that includes both public and private sector entities. Clients range from local authorities, tourism managers, and urban planners to retailers, franchisors, and leisure park operators. The company's data aids in enhancing economic attractiveness, protecting natural areas, improving quality of life, and ensuring public safety. For commercial clients, the platform helps identify optimal locations for new outlets, analyze customer traffic, and restructure commercial zones. Public sector applications include optimizing tourist itineraries, managing urban development, and informing transport and mobility strategies. Labeled a DeepTech company by Bpifrance, CitiProfile secured a seed funding round of $217K on June 30, 2023, with investors including La French Tech Aix-Marseille Région Sud and Incubateur Belle de Mai.

Keywords: people flow analysis, vehicle traffic analysis, geomarketing, urban planning, retail location intelligence, tourism management, geospatial data, mobility analysis, decision support tool, demographic data, B2B data services, deep tech, site selection, visitor profiling, customer flow, urban analytics, transportation planning, smart city data, territory management, real estate development