Circumrent

Circumrent is a residential leasing platform designed to disrupt the traditional apartment rental market by directly connecting outgoing tenants with prospective renters. This model aims to reduce the friction and costs associated with broker fees and landlord vacancies. The company's core service provides a database of apartments that will soon be available, giving potential renters early access before these units are listed with brokers. For this access, renters pay a fee that is reportedly two to three times lower than standard brokerage charges.

The platform's value proposition extends to all three parties in a rental transaction. Prospective renters gain a cost-effective and early-bird advantage in their apartment search. Landlords and property managers benefit by minimizing the time their properties sit vacant, which directly impacts their rental income stream. The key to the model is the incentive offered to current residents; by showing their apartment to vetted candidates before they move out, they can receive a rebate equivalent to 3% of their annual rent if a new tenant is secured through their cooperation.

The company was founded by Michael T. Rasic and Richard P. Rasic. Michael Rasic brings a deep background in finance and risk operations to the venture. His career includes roles as Chief Financial Officer at companies like Synapse, Earnest Inc., and ZestFinance, along with an MBA in Finance from the UCLA Anderson School of Management. This extensive experience in financial strategy and risk management is foundational to Circumrent's model of creating a more efficient and financially sound rental ecosystem.

Keywords: residential leasing, apartment rental, broker fee alternative, peer-to-peer leasing, rental platform, property technology, proptech, tenant incentives, landlord solutions, vacancy reduction, rental database, apartment search, real estate technology, Michael T. Rasic, Richard P. Rasic, P2P rentals, direct leasing, rental market