Circulate

Circulate, a Swedish climate-tech firm founded in 2021, operates as a pan-European digital sourcing platform for sustainable packaging. The company was established by co-founders Karolina Ling-Vannerus (CEO), Ulrike Maichel (Operations Lead), and Jonas Wahlqvist (Tech Lead). The business targets other businesses, particularly small and medium-sized enterprises, aiming to simplify the transition to environmentally responsible packaging.

The core of the business is a B2B marketplace that connects packaging buyers with a curated network of European suppliers. Circulate's platform provides tools to discover, compare, and select sustainable packaging options that have been rigorously screened against the company's proprietary sustainability criteria. This screening process assesses factors beyond carbon footprint to ensure products are genuinely a better choice, requiring them to be made of at least 70% renewable materials that are likely to be reused, recycled, or composted within the EU.

Revenue is generated through its marketplace activities. The platform is designed to be a comprehensive tool for managing all packaging-related tasks. It offers features for streamlined ordering, automated restocking, and consolidating supply chain data for easier compliance and reporting, especially concerning EU regulations like Extended Producer Responsibility (EPR). By leveraging data, the service provides clients with actionable insights into their spending and environmental impact, offering AI and human-generated advice to optimize for both cost and sustainability.

Keywords: sustainable packaging, B2B marketplace, climate tech, circular economy, packaging procurement, green transition, packaging sourcing, EU packaging regulations, EPR reporting, eco-friendly packaging, supply chain data, automated restocking, sustainable materials, Karolina Ling-Vannerus, European suppliers, packaging compliance, environmental impact reporting, packaging management platform, Stockholm startup, sustainability screening