Circular

Circular emerges as a specialized firm targeting systemic inefficiencies within the agricultural logistics sector, specifically focusing on the transportation of cereals and oilseeds. The company provides a cloud-based collaboration platform engineered to unify the fragmented logistics process from end to end. By connecting and coordinating all stakeholders, Circular aims to optimize cargo capacity utilization, a significant challenge in the agribusiness supply chain.

The platform serves a diverse client base that includes producers, transport coordinators, truckers, and port or plant operators. Its primary market is the agricultural logistics industry in Argentina, with stated plans for expansion into North America. The business model appears to be SaaS-based, generating revenue by providing its digital transport management services to the various participants in the grain supply chain. This approach allows for scalability and network effects as more users join the platform.

Founded by Andrés Augspach and Marcos Laffaye, the company leverages their expertise to address longstanding logistical hurdles. Marcos Laffaye, serving as COO, is described as a co-founder of a digital platform focused on enhancing efficiency in land transportation logistics. Andrés Augspach is listed as the Founder & CEO. The company's journey includes an accelerator/incubator phase in August 2019, a seed round in April 2020, and an early-stage VC funding of $1.42 million in December 2021, indicating a structured growth trajectory supported by venture capital.

Circular's core service is a smart freight solution that digitizes the entire logistics workflow. Key features include the digitalization of documentation, which reduces manual paperwork, and sophisticated planning and coordination tools that decrease truck wait times at ports and plants. The platform uses artificial intelligence to analyze data, providing actionable intelligence that helps operators increase the efficiency of their delivery processes. For truckers, it simplifies coordination, while for plant operators and transport coordinators, it offers a centralized system for managing incoming and outgoing freight, ultimately creating a more reliable and impact-conscious supply chain.

Keywords: agricultural logistics, agtech, supply chain management, grain transportation, freight optimization, logistics software, digital freight platform, smart logistics, South America agribusiness, food supply chain, SaaS, transport management, haulage technology, commodity logistics, port logistics, carrier coordination, fleet management, supply chain visibility, logistics data analytics, agrifood tech