Circuit House

Circuit House Technologies is a consumer electronics manufacturer founded in March 2024 by Raghu Reddy and Kailash Sankaranarayanan. Based in Bengaluru, India, the company aims to develop and sell consumer electronic products specifically tailored for the Indian market. The founders bring extensive experience from the technology and e-commerce sectors; Raghu Reddy was the former Chief Business Officer at Xiaomi India, and Kailash Sankaranarayanan previously served as a Senior Director at Flipkart.

The company's strategy focuses on addressing a gap in the Indian market for differentiated consumer tech products, moving beyond price-led competition to offer better hardware and software experiences. Circuit House will handle product development, R&D, marketing, and distribution in-house while outsourcing manufacturing. Its initial focus is on the home entertainment segment, with plans to launch smart TVs and other connected devices that integrate with Android and Android TV platforms. The target audience is the 'Aspiring Indian' demographic, typically tech-savvy consumers aged 25-40.

In July 2024, Circuit House Technologies secured $4.3 million in a seed funding round co-led by Stellaris Venture Partners and 3one4 Capital, with participation from angel investors including the co-founders of Mamaearth and Tracxn. This capital is intended to expand the team, advance research and development, and facilitate the launch of its first products. The company operates in a competitive landscape that includes established players like Xiaomi, Samsung, LG, and Boat Lifestyle.

Keywords: consumer electronics, home entertainment, smart TVs, connected devices, Indian market, Android TV, hardware, software, contract manufacturing, consumer technology, electronics manufacturing, Bengaluru, domestic electronics, tech hardware