Circle of Moms
Parenting social network for mothers to share stories, problems, and tips of motherhood.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Circle of Moms was an online social networking platform designed specifically for mothers. It was established in October 2008 by co-founders Mike Cerda and Ephraim Luft. The concept emerged after the founders observed mothers organically creating groups on their previous platform, Circle of Friends, which launched in September 2007. Recognizing the high engagement and specific needs of this user base, they pivoted to develop a dedicated community for moms. The platform's core function was to facilitate connections between mothers, allowing them to share advice, stories, and support.
The service enabled users to connect with their existing friends, find like-minded mothers, or locate other moms in their geographical area. It featured over 3,000 public communities centered around various topics, such as parenting toddlers, recipe swapping, and money-saving tips, as well as private groups based on children's birth months for expectant and new mothers. This structure provided a multi-layered social experience, catering to both broad interests and niche support needs. The business operated within the social media market, targeting mothers and mothers-to-be as its primary client base.
The founders brought complementary expertise to the venture. Mike Cerda has a long history as a product leader and entrepreneur in the technology and media sectors, founding several startups like Threadbox and Jangl and holding key positions at companies including Myspace, Vevo, Facebook, and Disney+. His co-founder, Ephraim Luft, also played a crucial role in the company's development. The venture secured funding from institutional investor Western Technology Investment. After several years of growth, Circle of Moms was acquired by the digital media company Sugar Inc. (now PopSugar) in February 2012. Following the acquisition, Ephraim Luft remained with the company, taking on a leadership role at Sugar, while Mike Cerda transitioned to an advisory role before pursuing other ventures.
Keywords: parenting social network, online community for mothers, mom groups, peer support for mothers, Circle of Moms, Ephraim Luft, Mike Cerda, Sugar Inc. acquisition, parenting advice, social networking, motherhood support, mom community, online forums, parenting resources, child-rearing tips, new mother support