CI HUB

CI HUB GmbH operates as a content integration platform, providing software that streamlines access to digital assets for marketing and creative professionals. Founded in 2018 in Potsdam, Germany, by Andreas Michalski, Jörg Seidler, and Jasper Ullrich, the company was established to solve the inefficiencies of managing assets across disparate systems. The founding team drew upon over two decades of experience in marketing software, with CEO Andreas Michalski having previously founded and sold iBrams, a marketing automation firm that serviced major brands like BMW and Apple. This background provided a deep understanding of the need for integration rather than adding another separate tool to corporate workflows.

The core of CI HUB's business is a connector, a plug-in that embeds directly into popular creative and productivity applications. This allows users to search, access, and use assets from various repositories—such as Digital Asset Management (DAM), Product Information Management (PIM), cloud storage, and stock photo services—without leaving their current program. The connector is available for a wide range of software suites, including Adobe Creative Cloud, Microsoft 365, Google Workspace, Figma, Sketch, and WordPress. By centralizing access, the tool ensures brand compliance and boosts productivity, reportedly saving designers significant time compared to manual processes.

CI HUB serves a broad clientele, from individual freelancers to large enterprises like Ford, T-Mobile, and FedEx. The company's business model is based on subscriptions to its connector software, with pricing tiers tailored to different user needs, such as individuals, teams, and corporations. The platform supports over 60 integrations with systems like Dropbox, Getty Images, Bynder, and Acquia DAM. The company has secured multiple rounds of seed funding, with a significant seven-figure investment in March 2024 led by Scale Capital, alongside existing investors like High-Tech Gründerfonds (HTGF) and Brandenburg Kapital, aimed at fueling global expansion, particularly in the U.S. market. Keywords: digital asset connector, content integration, DAM integration, PIM integration, creative workflow, marketing automation, Adobe Creative Cloud plugin, Microsoft 365 plugin, Google Workspace plugin, Figma plugin, asset management, brand compliance, marketing technology, MarTech, workflow automation, digital asset management, CI HUB Connector, Andreas Michalski, cloud storage integration, creative operations