Chupi

Chupi is a luxury jewellery brand based in Dublin, Ireland, specializing in handcrafted fine jewellery pieces that are designed to become future heirlooms. The company serves a discerning clientele looking for unique, high-quality jewellery that carries sentimental value. Operating in the luxury goods market, Chupi leverages the rich creative talent and craftsmanship of its team, which includes master goldsmiths and highly skilled jewellers with over 100 years of combined experience. The business model revolves around direct-to-consumer sales through its online platform, chupi.com, and select retail partners. Revenue is generated through the sale of its jewellery collections, which include rings, necklaces, earrings, and bracelets, often presented in luxurious packaging options. Chupi also offers customization services to add a personal touch to its pieces, enhancing their emotional and monetary value. The company emphasizes sustainability by offering minimal packaging options and using recycled materials where possible.

Keywords: luxury jewellery, handcrafted, heirlooms, Dublin, Ireland, goldsmiths, customization, sustainability, direct-to-consumer, high-quality.