Chrome Data Corporation

Chrome Data Corporation operates as a pivotal data and software provider for the North American automotive industry, now functioning as a brand under the J.D. Power umbrella. The company's journey began in 2011 through a joint venture that merged Chrome Systems Inc., a DealerTrack company, with Autodata Solutions Inc., a subsidiary of Internet Brands. This strategic partnership was established to deliver a comprehensive spectrum of vehicle content, ranging from off-the-shelf products for dealerships to custom-built solutions for large enterprise clients. Over the years, the business has seen significant structural changes, including the acquisition of its parent, Autodata Solutions Group, by private equity firm Thoma Bravo in 2019. Subsequently, in a move to create a powerhouse in automotive data and analytics, Autodata Solutions merged with J.D. Power later that same year, with the combined entity operating under the J.D. Power name.

The firm's business model is centered on providing business-to-business (B2B) data and Software-as-a-Service (SaaS) solutions that enhance the efficiency of the entire automotive sales chain. It serves a diverse client base that includes automotive manufacturers (OEMs), dealerships, lenders, internet portals, and other solution providers. Revenue is generated by licensing its extensive vehicle databases and software applications, which help clients to market, price, and sell vehicles more effectively. The company specializes in the collection, standardization, and syndication of raw automotive data, making it easily integrable into various applications.

Chrome Data's product suite is extensive, providing critical tools for the automotive ecosystem. A core offering is its VIN decoding service, which provides precise descriptions of vehicles, including features, options, and packages. The company provides a comprehensive inventory management platform, ChromeData Certified Inventory, which normalizes data from various dealer sources to create complete and accurate vehicle listings for digital merchandising. For financial stakeholders, the ChromeData Lender Desk API offers real-time access to OEM rates, rebates, and incentives, crucial for accurate vehicle pricing and loan origination. Other services include tools for vehicle comparisons and configurations, a vast media library with images and videos, and custom software solutions that automate processes like vehicle ordering and inventory management.

Keywords: automotive data, vehicle data, VIN decoding, automotive software, SaaS, vehicle configuration, automotive inventory management, OEM solutions, dealer services, automotive finance solutions, vehicle specifications, incentive data, rebate data, automotive APIs, J.D. Power, Autodata Solutions, vehicle content, automotive retail market, car data, truck data, vehicle pricing, new vehicle data