Chopt
Reimagining salads one bowl at a time.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $23.0m | Growth Equity VC | |
| Total Funding | 000k | ||
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Chopt is a fast-casual restaurant chain specializing in made-to-order salads, wraps, and bowls. The company targets health-conscious consumers in the fast-casual dining market.
Chopt's business model combines in-store dining with a strong emphasis on digital and off-premises sales. This includes online ordering for pickup and delivery, as well as dedicated pickup and delivery-only locations. The company has invested in technology to streamline the ordering process, including the use of kiosks and a mobile app. This multi-channel approach allows Chopt to cater to a wider range of customer preferences and dining occasions.
The company differentiates itself through its focus on high-quality, fresh ingredients, sourcing from local farms whenever possible. The menu features a variety of signature salads and allows for extensive customization, giving customers control over their meals. Chopt regularly introduces new menu items and seasonal specials to maintain customer engagement.
Keywords: fast-casual, salad, healthy eating, restaurant chain, online ordering, food delivery, customizable food, fresh ingredients, sustainable sourcing, menu innovation
