ChoiceStream
Improves ad relevance and campaigns by providing optimum advertising opportunities based on consumers' active preferences.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
$14.0m | Series C | ||
| Total Funding | 000k | ||
Related Content
ChoiceStream was an advertising technology company that provided programmatic advertising services for brands and agencies. The company specialized in cross-device branding and direct response campaigns, serving clients in the e-retail, entertainment, television, and mobile provider sectors.
Its business model was centered around leveraging proprietary, first-party data collected through its subsidiary, pollshare.com. This data, combined with real-time polling and machine learning algorithms, allowed ChoiceStream to identify and target ideal audiences for its clients' online, video, and mobile advertising campaigns. The company utilized real-time bidding to place advertisements, aiming to optimize campaign performance and deliver top-of-plan results.
ChoiceStream operated as a cross-channel campaign management platform, managing each phase of the advertising process for its clients. The company was founded in 2000 and was based in Cambridge, Massachusetts. It is now considered a deadpooled company.
Keywords: programmatic advertising, adtech, cross-device branding, direct response, real-time bidding, machine learning, first-party data, campaign management, personalization, mobile advertising