Choice
Gamified employee wellbeing and benefits management platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A Valuation: RUB350m | Angel | |
| Total Funding | 000k | ||
Choice, operating as CHOYS, is a Singapore-based insurtech company that has developed a digital platform focused on holistic employee wellbeing. Founded in 2022 by Vanessa Chen and Sharon Li, the B2B software-as-a-service (SaaS) platform provides personalized benefits, insurance, and other wellness support for employees. The inspiration for the company came from personal experiences of the founders, including Li's mother developing a workplace-related illness and a friend leaving a job due to mental health issues, which highlighted the gaps in traditional employee support systems.
The platform operates on a subscription fee model, charged per employee on a monthly or annual basis, with additional commissions from partners. It integrates group insurance, rewards, and recognition to foster employee engagement. Key features include personalized insurance plans, mental and physical health support through a 24/7 Employee Assistance Program, virtual GP consultations, mood trackers, and habit-building challenges. CHOYS utilizes gamification, allowing employees to earn 'CHOYSCoins' for healthy actions, which can be redeemed for rewards like gift cards or donated to charitable causes. This approach is designed to connect employee actions to social impact. The system also provides employers with an analytics portal to track real-time insights into their organization's overall wellbeing.
Since its inception, CHOYS has secured funding to fuel its growth, including a pre-seed round from Antler and a US$1.1 million seed round in August 2023 to expand across Southeast Asia. The company aims to transform the employer-employee relationship by making workplaces more humanized and supportive.
Keywords: employee wellbeing, insurtech, corporate wellness, employee benefits platform, SaaS, mental health support, gamification, employee engagement, personalized insurance, corporate health, rewards and recognition, digital health, Singapore, Southeast Asia, Vanessa Chen, Sharon Li, employee analytics, habit tracking, virtual healthcare, social impact rewards