Chippmunk

Chippmunk.com was positioned as a savings-oriented search engine when it launched in September 2013 from its base in Los Angeles. The company was co-founded by Brian Nickerson, who also served as its CEO. The platform's objective was to simplify the process of finding online deals for shoppers.

The core of Chippmunk's offering was its proprietary CouponRankTM algorithm. This technology powered a spam-free coupon search functionality, allowing users to find discounts across a network of over six hundred retailers. The business aimed to be a comprehensive savings destination by integrating several features into one platform. These included comparison shopping tools, a search function with rich filtering options, and recommendations from expert shoppers. To further engage its audience, Chippmunk also maintained a content-driven style blog.

The business model focused on providing a centralized platform where consumers could not only search for deals but also discover new discounts and compare offers from a wide array of top merchants. This approach intended to streamline the online shopping experience, saving users both time and money. The company's strategy involved delegating time-consuming tasks to focus on major initiatives that could significantly impact the business, a philosophy shared by co-founder Brian Nickerson.

Keywords: online savings, coupon search engine, comparison shopping, deal finder, online discounts, retail savings, e-commerce tools, CouponRank, shopper recommendations, style blog, online deals, discount discovery, affiliate marketing, consumer savings, shopping platform, retail technology, e-commerce savings, promotional codes, shopping search