Chip City Cookies
Offering freshly baked cookies available to purchase at 14 locations throughout New York & counting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $7.5m Valuation: $50.0m | Series B | |
| Total Funding | 000k | ||
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Chip City Cookies is a gourmet cookie brand founded in Astoria, Queens, in 2017. The company started as a hobby for its two founders, who sought to recreate the taste of their childhood cookies. The brand's core offering is a rotating menu of 40 cookie flavors, with a selection of classic and seasonal options available each week. This strategy encourages repeat business as customers return to try new flavors or enjoy their favorites.
The company operates on a direct-to-consumer model, selling its products through its physical stores, online platform, and catering services. The cookies are known for being large, gooey, and made with high-quality ingredients. The business has expanded significantly since its inception, with numerous locations across New York City and other states. This growth has been fueled by a $10 million investment from Enlightened Hospitality Investments, the investment fund of Danny Meyer, the founder of Shake Shack. The investment is intended to support the company's national expansion plans.
The company's target market includes individuals and families looking for premium baked goods, as well as corporate clients for catering. The rotating menu and limited-time offerings create a sense of urgency and exclusivity, driving sales and customer engagement. The brand has a strong presence on social media, where it showcases its weekly cookie lineup and engages with its customer base.
Keywords: gourmet cookies, bakery, direct-to-consumer, food and beverage, franchise, rotating menu, cookie delivery, catering, premium ingredients, hospitality.