China Smart Mice Group

China Smart Mice Group, also known as Wisdom Science and Technology Exhibition (Beijing) Group Stock Co., Ltd., is a service provider for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Founded in 1994 and headquartered in Beijing, the company offers comprehensive, technology-enabled solutions for events. The CEO of the company is Wei Chen (also referred to as David Chen).

The company's business model revolves around what it terms the "Smart MICE" or "MICE 3.0" concept, which integrates digital tools and platforms to modernize traditional event services. This approach aims to address issues like homogenous services and lack of effective regulation that characterized earlier phases of the MICE industry. Its service portfolio is divided into several key areas: integrated marketing, platform services, talent networking, and intelligent conferences. The company develops and provides proprietary platforms such as the "Huiyinqing" professional conference management platform and the "activity rabbit" standard conference management tool to facilitate its services.

China Smart Mice Group caters to a wide range of corporate clients, including prominent names like Digital China, Roche, and Johnson & Johnson. It has also formed strategic partnerships with companies like Phoenix Travel Worldwide and received investments from firms such as New Board Capital. The company operates through a network of offices in major Chinese cities including Beijing, Tianjin, Chengdu, and Guangzhou, with service coverage extending to over 600 domestic cities and 47 international locations.

Keywords: MICE services, event management, intelligent conferences, integrated marketing, exhibition management, corporate events, conference planning, travel solutions, event technology, professional conference organizer (PCO), digital events, meeting management, incentive travel, convention services, exhibition services, event marketing, talent network, smart exhibition, corporate travel, event platforms