Cheeze

Cheeze is a software-as-a-service (SaaS) platform targeting the customer loyalty market by leveraging blockchain technology to address the limitations of traditional loyalty programs. The company was co-founded in 2024 by Simon Hudson and Ben Peirce. Hudson brings experience from his previous venture, Cheeze, a photography marketplace that connected photographers with brands, which was later acquired. Peirce has a background in scaling startups, notably as an early employee at the buy-now-pay-later firm, tabby.

The core issue Cheeze addresses is the inflexibility of conventional loyalty points, which are often subject to expiration, limited redemption options, and are non-transferable. The company's platform enables brands to issue loyalty points as digital assets on the blockchain. This transformation turns points into liquid assets, granting customers the ability to send, trade, or convert them. For consumers, this model introduces tangible value and control over their earned rewards, consolidating points from various brands into a single, manageable location.

For its business clients, which include brands looking to enhance customer engagement, Cheeze offers a system to create programmable and interoperable loyalty programs. The platform's business model is based on charging brands for the issuance of these onchain points. This approach aims to provide businesses with deeper data insights and potentially new revenue streams, while fostering greater customer retention through a more flexible and valuable rewards system. By moving loyalty programs onto the blockchain, Cheeze facilitates a more open and interconnected ecosystem, allowing points to move freely across different brands and platforms.

Keywords: loyalty programs, blockchain, onchain assets, customer engagement, digital rewards, SaaS, fintech, brand loyalty, customer retention, web3