CHEERFY

Cheerfy provides a Restaurant Digital Experience (RDX) platform for restaurant chains, designed to unify the digital customer journey. Founded in 2014 by Carlos Gómez Vendrell (CEO) and Adrián Maseda (COO), the company was established with the goal of closing the gap between the seamless experiences of the digital world and the physical world of restaurants. Gómez, a telecommunications engineer, was inspired by the dynamic nature of startups, while Maseda's experience living in London helped forge early client relationships. Initially named Cheers, inspired by the TV show theme "Where everybody knows your name," the company rebranded to Cheerfy for trademark reasons.

The company's platform is an integrated suite that replaces multiple siloed applications with a single, customer-centric system. The business model targets enterprise clients, specifically restaurant chains rather than individual establishments, a focus influenced by the founders' backgrounds in the corporate world. Cheerfy's suite features five core products: Cheerfy Loyalty (a CRM and loyalty platform), Cheerfy Shop (online ordering), Cheerfy Places (a multi-brand marketplace), Cheerfy Pay (order and pay at the table), and Cheerfy Kiosk (self-service kiosks). These tools enable functionalities like customer recognition via Wi-Fi, personalized marketing automation, contactless registration, and integrated payment solutions. This comprehensive approach aims to enhance customer loyalty and operational efficiency for restaurant brands. The COVID-19 pandemic accelerated the adoption of digital tools like QR codes, which became a key transition point for customers from a physical to a digital experience on Cheerfy's platform.

Headquartered in Camberley, United Kingdom, Cheerfy launched simultaneously in Madrid and London. The company is backed by investors including Techstars Ventures, Angel Invest, and the UK Government Future Fund. It has raised over $532K through various funding rounds. Cheerfy serves over 200 enterprise brands across Southern Europe and the UK, including notable clients like Little Caesar's, Juan Valdez, Grosso Napoletano, and Manolo Bakes. The firm actively engages with industry leaders through events like the Cheerfy Summit to discuss the future of restaurant technology.

Keywords: restaurant digital experience, restaurant CRM, loyalty platform, online ordering system, mobile payments, self-service kiosks, restaurant technology, customer relationship management, food service technology, multi-brand marketplace, hospitality tech, personalized marketing, guest engagement, restaurant chain solutions, digital menu, QR code payments, customer data platform, restaurant operations, foodtech, SaaS for restaurants